News

octOpus holds Benefit’s ‘Abracada-brow!’ Launch:

Unveiling the brand’s newest brow collection in the Middle East


Dubai, UAE, June 2016:
octOpus held the ‘Abracada-brow!’ press launch, in June, as part of Benefit’s Bold is itsoura - benefit- selected-17Beautiful Campaign. Benefit Cosmetics – the global beauty brand – introduced to the Middle East their latest brow collection, in a whole day event at the Leila Heller Gallery, Al Serkal Avenue.

The press launch served to demonstrate the all-new product range in action and was showcased to a very eager press audience. Jared Bailey, Global Brow Expert for Benefit
Cosmetics, captivated the audience with all the delectable details of these new magic brows. His announcement that this new brow collection included ‘9 different innovative products’ was met with rapturous applause.

octOpus transformed the gallery into a sea of pink with some creative chemistry combined with very careful execution. octOpus’ Managing Director, Robert Kellner shares, “working with such a fun and exciting brand really fuelled our team’s creativity. The client gave us a very open brief and license to stretch the boundaries so it allowed us to bring the brand to life in an engaging and interactive way that the audience responded to in a very enthusiastic manner”

Lara ElTaki, Regional Press & Public Relations Manager to Benefit Cosmetics Middle East says, “It was really a great experience collaborating with octopus, the team was able to take the brand’s message and communicate it through a truly creative and memorable event for our guests. We certainly enjoyed working with the team from when the initial idea was proposed to the final execution, every step was handled smoothly, professionally and with great anticipation.”